iRise commissioned its first annual survey of line of business (LOB) executives in March 2006, which was conducted by independent research firm Decipher. A total of 150 LOB executives that own at least a $50M business within organizations with revenues of at least $500M completed the survey.

There is a fundamental shift taking place in global corporations - a shift in focus from implementation to design. Business is under increasing pressure to leverage innovation as a competitive tool to achieve agility and growth. It's becoming less important how or where to build things; it's becoming more important to understand what to build in the first place. This sea-change is affecting nearly every industry across the globe.

This podcast about innovation features Gary Beach, publisher of CIO magazine and Mitch Bishop, chief marketing officer at iRise. This discussion should be required listening for business and IT executives responsible for delivering innovative business solutions to market on time, on budget and with all the features demanded by customers.

Using an interview discussion format, Gary and Mitch address:

• The case for innovation - why it matters
• How other industries have become design driven
• Common obstacles to change
• How to instill a culture of innovation
• How simulation can drive innovation
• Where are we headed? The future of design driven organizations