by Jacob Burghardt

This article outlines a perspective on requirements definition for complex software applications that involves much more than “gathering” exacting needs. Software definers can expand their focus into orchestrating the early visualization of potential design directions in their cross functional teams. In this role, analysts can facilitate the collaborative mapping of ideation opportunities and exploration of application design possibilities, with the goal of uncovering inventive sources of value in end users’ activities. Taking on this role in the collaborative process of design concepting should not be mistaken for “taking over” design. Instead, requirements definers can add considerable value in their teams by structuring key aspects of generative design exploration, guiding the synthesis of divergent application directions, and driving the informed selection and communication of a compelling big picture vision for an onscreen offering. In short, analysts can valuably support their teams as they develop a shared, visualized idea of the role that their product might play in users’ experiences.