by Ronald G. Ross, Co-Founder, Business Rule Solutions, LLC

In a world of constant and accelerating change, adaptability is the name of the game. That is why your company should focus on business rules today! In this article, Mr. Ross reviews the basic ideas of the business rules approach and why they are essential for your company.

Mr. Ross is Co-Chair of the 10th International Business Rules Forum Conference taking place in Orlando this October – www.BusinessRulesForum.com. He is also Executive Editor of the Business Rules Journal, www.BRCommunity.com.